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July 9, 2019
New report finds Instagram engagement rates are in decline.
Trust Insights found a dip in overall engagement rates over the last couple of months. This coincides with an increased number of brands rushing to capitalise on the benefits of organic reach on the platform.This was inevitable, as Instagram becomes the last refuge for successful organic content marketing campaigns.
All the platforms are moving towards a pay to play model, and brands need to rethink their strategies accordingly if they’re going to get a return on their investment.
