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August 27, 2019
Snapchat Goes Deeper into Augmented Reality
Snapchat is betting big on Augmented Reality. Last month, it announced a $1B fundraise to invest in AR startups. A week later, it unveiled the third-generation of Spectacles, its AR sunglasses.
It also unveiled a major update to Lens Studio - including 14 new Landmarker locations, six new templates, and an updated UX that highlights new offerings and provides step-by-step tutorials for beginners. Landmarkers are a new way to see and transform some of the world’s most iconic monuments in augmented reality. We’re still in the very early stages of AR marketing, but for businesses and personal brands, this opens up some opportunities to create some innovative and engaging content.
