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June 10, 2020
Spotify allows sharing of Canvas videos to Instagram
Spotify listeners can now share Canvas videos (the looping videos that accompany tracks when played in the mobile app) to Instagram stories. The feature was made available to artists earlier in the year – and has now been rolled out to everyone.
The downside is that there won’t be any audio (due to current music licensing laws) – and it won’t count as a view in Spotify unless people tap to play the full song. Nevertheless, it’s a useful feature for artists looking to promote new music, and can be leveraged to encourage fans to spread the word.
