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February 8, 2023
TikTok Adds New ‘Promote’ Options for Creators
TikTok has expanded its options for video promotion on the platform. Creators will now be able to select from 4 ‘goals’ to promote their videos; more video views, more website visits, more followers, and more profile views. TikTok will then add a relevant call to action to the ad based on your goal selection.
We think these new options are a positive addition to the platform, enabling creators to be more specific about what they’d like to achieve from their content.
