TikTok is testing a feature allowing users to download their TikTok clips without a watermark.

The removal of the TikTok watermark branding may be a move to display the strength of its in-app editing capabilities to attract users to their tools without being deterred by post restrictions placed by rival platforms.

Moreover, the watermark removal may greatly benefit creators who want to increase their cross-platform visibility by repurposing their TikToks for Instagram Reels and YouTube Shorts - which are known to penalise uploaded videos with watermarks.

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