Instagram has now increased its collaborative post and reels function from two to three for private and public users.

The increased collaboration function across Instagram may be helpful for content creators who may need to credit other accounts for collaborative efforts and extend their reach to shared audiences, offering upcoming creators more exposure.

Like before, collaborators must accept their invite before the collab post can go live. Furthermore, it's important to note that Paid Partnerships still need to use their label process rather than this form of tagging in keeping with influencer marketing disclosure laws.

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