Metricool’s 2024 study on TikTok may have revealed key insights into what drives success on the platform:
TikTok users are more inclined to share than comment, highlighting the importance of shareable content.
Timing is essential—personal accounts get the most views on Fridays, while professional accounts do best on Tuesdays and Wednesdays.
Consistency drives growth, with larger accounts posting an average of seven videos weekly to boost visibility and engagement.
Video length also influences performance. While 2-5 minute videos perform best overall, smaller professional accounts thrive with 11-30 second clips, and larger accounts see higher views with 5-10 minute videos. Smaller accounts typically post videos under 40 seconds, while larger accounts favour longer content.
Optimising TikTok SEO is crucial. Strategic use of relevant keywords enhances content visibility, helping creators reach target audiences more effectively.
In 2025, creators should focus on timing, frequency, content length and SEO in their TikTok strategy to maximise their reach and engagement.
