Say hello to Fan Spotlights, the new music feature on TikTok focusing on artists and their fans.
The feature allows artists like Billie Eilish (the figurehead of this new development) to highlight up to five fan videos on their music tab for a week.Â
Fans selected for the Fan Spotlight can then take part in challenges, create playlists, potentially get featured and engage more deeply with the artist's content.Â
This feature will allow musicians to submit their original music to be showcased on TikTok, giving them increased visibility and engagement opportunities with the app's global user base.
The program is designed to help emerging artists gain exposure and potentially achieve viral success. If that sounds like you, then get involved, as Fan Spotlight is now available for all TikTok artist accounts.