February Key Dates

This February, stay up to date with key marketing dates by adding them to your business calendar.

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Why Observe Key Dates as a Business?

To connect with your customers and celebrate relevant events together
To expand your customer base and online following
To create a sense of urgency within your community around special or limited time events
To improve discoverability and build exposure (remember to use relevant hashtags when posting about events!)

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Here are some key dates to add to your business calendar this February:

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9th February - National Pizza Day #NationalPizzaDay #PizzaDay #Pizza #PizzaLover

What is National Pizza Day?
National Pizza Day is a day to celebrate our favourite baked flatbread!

Ways to observe:

Make, eat and share pizza! National Pizza Day is a great excuse to indulge in a slice or two
Post your favourite pizza recipes online and provide your followers with inspiration
Celebrate with a discount or special offer

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13th February - Galentine's Day #GalentinesDay #Galentines #GalentinesParty

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What is Galentine's Day?
Galentine’s Day takes place the day before Valentine’s Day every year, and is a date in which friends come together to celebrate their platonic relationships.

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Ways to observe:

Wish your followers a Happy Galentine’s!
Celebrate your female co-workers by sharing their successes on social media
Share a ‘best friend’ discount or promotion package (a special discount that two or more people can receive if they come together, i.e. by purchasing 2 or more products)

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14th February - Valentine’s Day #Valentines #ValentinesDay #ValentinesDayGift

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What is Valentine's Day?
Originating from the Christian Feast of Saint Valentine, Valentine’s Day is an occasion in which people celebrate love and romance across the globe.

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Ways to observe:

Add some Valentine’s Day flair to your online profiles with themed visuals
Show your followers/customers some love online by hosting a giveaway, or sharing a discount
Create a Valentine’s gift guide, or share online gifting tips

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17th February - Random Acts of Kindness Day #RandomActsOfKindness #RandomActsOfKindnessDay

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What is Random Acts of Kindness Day?
Random Acts of Kindness day is an occasion that encourages and celebrates random acts of kindness.

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Ways to observe :

Write a positive recommendation for a coworker
Write a positive review for a local business, or post about them on social media
Host a giveaway for your online followers
Donate to a local charity or food bank

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21st February - Pancake Day #Pancakes #PancakeDay #PancakeLover

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What is Pancake Day?
Also known as ‘Shrove Tuesday’, Pancake day is the feast day before the start of Lent (the 40 days leading up to Easter).

Ways to observe:

Get flipping! Make pancakes with your friends, family, or co-workers
Encourage your followers to post photos of their pancake wins (or pancake fails!)
Share your favourite pancake recipes and toppings online

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