Summer is finally here! Whilst enjoying the sun, make sure to factor these important key dates into your marketing calendar!

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Why Observe Key Dates as a Business?

• To grow your online following and customer base.
• To celebrate recognised events with your followers.
• To help new people discover your business (don’t forget to use relevant and trending hashtags online!).

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Here are some key dates to add to your business calendar:

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1st - 31st July - Ice Cream Month #IceCreamMonth‍

An American annual observance dedicated to celebrating the country's favourite dessert. Ice Cream Day is also celebrated on the 3rd Sunday of July.

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Ways to observe:

• Have the team go out for ice creams on hot days.
• Hire an ice cream van for the office.

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1st - 31st July - Plastic Free July #PlasticFreeJuly2023 #ChooseToRefuse #BeatPlasticPollution 

A global movement designed to bring organisations and individuals together in an effort to end plastic waste.

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Ways to observe:

• Organise an office boycott of products with plastic.
• Ordering supplies in bulk to minimise packaging.
• Having refillable water stations at your office.

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1st - 23rd July - Tour De France 2023 #TourDeFrance

The annual cycling event where cyclists complete a 21-stage course primarily held in France but passing through neighbouring countries.

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Ways to observe:

• Host a cycle to work scheme for employees.
• Host a French themed party.
• Explore cycle routes in your city.

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3rd - 16th July - Wimbledon #Wimbledon2023

One of the four major Grand Slam knockout tournaments in tennis, and the only major one to be played on grass. It is based in South West London. 

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Ways to observe:

• Tennis attire for a fancy dress event.
• Strawberries and cream at the office.
• Tennis themed snacks and baked goods.
• Screen the games in the office.

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9th July - British Grand Prix

A Grand Prix motor race based in the UK as part of a round in the Formula One World Championship series.

Ways to observe:

• Suggest an out of office celebration & screening of the series.
• A team sweepstake on the results.

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17th July - World Emoji Day

A globally celebrated holiday in celebration of fathers and father figures.

Ways to observe:

• A post detailing your employees’ favourite emojis to use.
• Office games where you can only communicate in emojis.
• Office movie night to watch ‘The Emoji Movie’ 
• Recreating emojis in real life.

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20th July - 20th Aug - FIFA Women’s World Cup #FIFAWWC

An international women’s football competition held every 4 years, where qualifying nations compete against each other in a bid to become world champions.

Ways to observe:

• Decorate the office with flags of participating countries.
• Casual dress where employees can wear their international team’s shirt.
• Stream the game at lunch.
• Host a table football tournament in the office.

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30th July - International Friendship Day #FriendshipDay

International Friendship Day is an observance that seeks to promote the role of friendship across cultures.

Ways to observe:

• Gift exchange between employees.
• Movie/games night with the office team.
• Post a carousel of your team and their individual “work besties” detailing their favourite things about each other.
• Office team lunch to celebrate the work friendships

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