Why Observe Key Dates as a Business?

• To grow your online following and customer base
• To celebrate recognised events with your followers
• To help new people discover your business (remember to use relevant and trending hashtags online!)

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Here are some key dates to add to your business calendar this October:

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1st - 31st October - National Cybersecurity Awareness Month

This month, concentrate on confidentiality. 

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Ways to observe:

• Dedicate some time to expanding and updating your current cybersecurity.
• Reset your passwords! October could be an excellent reminder to finally ditch ‘password 123!’
• Reassess your processes. Is there anything you can do more securely or effectively? Dedicate some time to researching new available security measures.

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‍1st - 31st October - Breast Cancer Awareness 

Share pink to make you think. 

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Ways to observe:

• Wear pink! 
• Consider changing your website theme to pink or creating dedicated social media posts.
• Time for a fundraiser! This could effectively raise awareness and give back while creating great content through team-building activities.

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1st - 31st Black History Month 

Dedicate this month to learning, supporting, and appreciating everyone. 

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Ways to observe:

• Support employee resource groups!
• Encourage learning about black history month - celebrate black influences on your industry.
• Harness the power of social media- maybe do an employee spotlight to amplify black voices, ask if there is anything your employees would like to share or talk about and pass the mic!

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1st October - World Vegetarian Day 

Lettuce, do our best!

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Ways to observe:

• Share some of your favourite vegetarian recipes on social media
• Photo opportunity! Take your staff out for a vegetarian meal
• Commit to eating a vegetarian meal a week

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10th October - World Mental Health Day

The time to help your team support, share and shine

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Ways to observe:

• Consider sharing some mental health support tips on your social media.
• Raise awareness - maybe the CEO could give a message showing mental health can affect anyone.
• Host a tea and talk event for your staff members.

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‍16th October - World Food Day

A day to appreciate culture and delicious food!

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Ways to observe:

• Get your team to all cook something and have a shared staff lunch! This could make some heartwarming social media content.
• If you work with food-related clients, this could be a good opportunity to showcase the flexibility of their products and how they can be used to make multicultural dishes.
• Even if you don’t work in the food sector, you could still share some of your favourite foods and recipes from around the world!

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31st October - Halloween 

Trick or Treat time!

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Ways to observe:

• It’s to get your spook on with a specialised spooky playlist!
• Don’t forget to get festive, wear some costumes to work, and take some spooky shots to share on your social media.
• Consider using some spooky template to give your website and posts a spooky feel!
• And if you love Halloween like we do, why not visit a pumpkin patch with your staff for team bonding? This can make some great content and shake things up from a usual staff meal.

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