Why Observe Key Dates as a Business?

• To grow your online following and customer base
• To celebrate recognised events with your followers
• To help new people discover your business (remember to use relevant and trending hashtags online!)

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Here are some key dates to add to your business calendar this September:

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4^th – 8^th September – Zero Waste Week

This week, focus on your sustainability!

Ways to observe:

• Create a challenge and offer incentives to reduce your waste, and remember to share your goals and journey on your socials!
• Zero Waste Week is your chance to discuss your sustainability incentives! Tell your audience what you're already doing and why you think it's important.
• It's time for a bit of self-reflection. If you need to be more sustainable, why not create a checklist or find some accreditations you want to work towards and share with your audience?

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‍5^th September – International Charity Day

The day to think about how you can give back.

Ways to Observe:

• Consider making some donations to local charities and community groups! Remember to tweet, blog and post about this!
• Consider this opportunity to spread your expertise and take on one pro-bono project a year – this could be great for exposure and community outreach.
• Promotions?! Why not offer a discount on your products and services?

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‍10^th September – World Suicide Prevention Day

Show your team, clients and audience they're not alone.

Ways to Observe:

• Make an awareness campaign
• Download the Suicide Prevention Day Alliance Business pack to find out this year's theme and find activities you can do with your team: World Suicide Prevention Day Hub - 10th September - NSPA
• Consider implementing a wellness programme for your staff that will carry on throughout the year.

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‍12^th September – National Day of Encouragement

It's time to get positive!

Ways to Observe:

• Highlight your team members' or clients' success on social media!
• Share your company story – "back to where it all began" to add some humanity into your brand and let people engage more with your company journey
• Motos, quotes and motivation! This is an easy way to engage with your audience by sharing statements that drive you forward and encourage you to try your best

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‍16^th September – 100 Days till Christmas

Let's get festive!

Ways to Observe:

• Get started and organised! This is the time to start getting the wheel rolling for all your Christmas campaigns, releases and events!
• Christmas is getting close, and this is your chance to start getting people excited – tease your plans and put people in the festive spirit.
• Why not compile a Christmas playlist you can share with your audience and use in the office?

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17^th September – Oktoberfest

Come together and celebrate.

Ways to Observe:

• Take your team out! Oktoberfest is an excellent opportunity for some team bonding, and remember to create some behind-the-scenes content for your social media!
• Party! Make a playlist of your favourite German artists and influences to share with your audience.
• Create some nice Oktoberfest inspired assets and give your audience a reason to celebrate!

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