Case Study

The client

Before Midnight is a series of UK parties from internationally renowned broadcaster, author, DJ and events curator Annie Mac.

Launched in April 2022, the Before Midnight parties are aimed at clubbers who also love their sleep, with all the dancefloor action wrapped up by midnight.

To date, 22 Before Midnight events have sold-out across the UK, including the 8,000 capacity day party at Finsbury Park in the summer of 2023.

Before Midnight is just the latest addition to Annie Mac’s impressive career. As well as holding down a primetime BBC Radio show for 17 years, Annie is a bestselling author, industry trailblazer, female and LGBTQ+ champion and the founder of the Lost & Found festival in Malta.

The challenge

‍DANCE MUSIC. FOR A NEW GENERATION.

One Nine Nine were brought on board at the conception stage of Before Midnight and have worked alongside Annie Mac and her management team to build the brand, engage with the target audience and drive ticket sales across all the events.

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Our work includes:

Creating promotional assets for Annie’s social media to push ticket sales and mailing list sign ups.
Managing the Before Midnight database and collecting pre-sale/general sale sign ups.
Creating and sending mailers with key event info and ticket links.
Organising and editing event footage to showcase Before Midnight across Annie’s social media.
Updating Annie’s websites with event dates, ticket links and relevant info.

The results

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Marketing that works from One Nine Nine

Get the results you want and real returns on your investment, with digital, marketing and creative support from One Nine Nine. Get in touch at contact@oneninenine.agency today.

Get the results you want and real returns on your investment, with digital, marketing and creative support from One Nine Nine.

Get in touch at contact@oneninenine.agency today.