After experimenting with user crossover for over a year, Meta has launched its new multi-profile option. 

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The new multi-profile option will allow users to create multiple Facebook profiles to explore different interests and share different content with different audiences. 

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This development follows Facebook's audience insight into users sharing more content through direct messaging where a few viewers can interact, view and access shared content. 

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This development may be revolutionary within marketing for artists, as users can create separate pages for loyal fans to receive insights, announcements and previews before updates go out to the public. This could also help todrive engagement and reward consistent interaction with content.