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October 4, 2023
X’s Updated Link Preview
X is supposedly rolling out a new link display, which will superimpose the domain address over the image – excluding any headlines or preview text.
So, rather than providing an incentive, the X teams are looking to discourage users from posting off-platform links within their posts.
This most likely means that content creators will have to alter their approach to posting on the platform to include more context in posts and will no longer be able to rely on headlines and preview copy to drive clicks.
