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June 8, 2023
YouTube Introduces Shorts Creator Community
YouTube is continuing to push short form content with the new ShortsFriends initiative - inviting Shorts creators to increase their reach by linking them together. The community will give creators access to a network of creators they can partner with to help amplify their content.
This trend isn’t too surprising, considering the continuing growth in popularity of Shorts. We think it’s good for rising creators - enabling them to boost their presence on the site and build their audiences.It also encourages collaboration, incentivising more successful creators to assist the growth of newcomers.
