We live in a consumer age where content is king. But standing out in that dense sea of music is harder than ever. Which is where clever music marketing comes in, says One Nine Nine’s Head of Content Andy Buchan. 

One Nine Nine's Barnaby Patchett reports back from RT2024 - the RSPO conference, explaining why the industry must shift the negative narrative on sustainable palm oil, embrace better communication, and highlight its positive impact.

Whatever your political views, the second coming of President Trump surely spells disaster for sustainability. But, with Elon Musk and RFK appointed to his board, are there green shoots of hope over the next four years?

At One Nine Nine, we’re proud to work with leaders in sustainability. So we’re excited to announce that our client, DAABON, has launched the world’s first carbon-neutral organic palm oil, a milestone for the palm oil industry. 

Marketing has adopted generative AI content like a long-lost child - but what does our increasing reliance on AI mean for the industry? One Nine Nine investigates.

We grow enough cotton to make 27 T-shirts per person every year. But that huge amount of cotton comes with a massive climate cost. We take a closer look at some of the problems associated with cotton and the best practises involved.

Trailblazers Massive Attack are trying to change the music industry, with their recent Act 1.5 festival one of the most sustainable ever held. Is this the future for the music industry?

With the EU Deforestation Regulation set to take effect at the end of this year, we look at how this will affect the coffee industry and what it means for your daily dose of caffeine?

We're delighted to announce that we've expanded our team with the arrival of Alex Kubis, a Graphic Designer with extensive music industry experience.

No matter where you stand on the Oasis reunion, there’s no denying that the Gallagher brothers have dominated the news this week. In this blog, we uncover how the rumour mill started and how the mighty Oasis marketing machine went into overdrive!

The 2024 Paris Olympics promises to be the greenest Olympics in history when it starts on Friday, July 26. But are the claims justified or merely a marketing ploy?

With 40 festivals already cancelled this year and more than 100 set to follow in their footsteps, does this mark the end of the famous UK festival season?

Talking about sustainability can be hard, with so many pitfalls to avoid (hello greenwashing!). This blog explores the UK Competition and Markets Authority’s (CMA) Green Claims Code and the upcoming European Green Claims Directive and what they mean.

One Nine Nine MD, Barnaby Patchett looks at the EUDR (European Union Deforestation Regulation), and whether it’s a great step forward for sustainability, or a dreadful piece of bureaucracy that will do nothing to stop deforestation.

Language is important when communicating complex ideas. Yet, too often, those complex ideas are hidden behind complex language. In this blog, we’ll explain how tech companies can simplify their message and the impact that could have on their business

With Drake and Kendrick Lamar breaking records, One Nine Nine looks at the dying art of the music feud and why being controversial can be good for business…

This might sound like a Daily Mail snippet, but bear with us - cow farts are driving global warming. This blog explores how cows and their methane-rich farts are helping push up greenhouse gas emissions and how science is fighting back!

Europe's biggest new arena, costing £365 million was due to open last week to much fanfare - only it didn’t, creating even more fanfare. What marketing lessons can we learn from the Co-op Live PR disaster?

The internet is now responsible for up to 4% of all total carbon emissions, and with our growing dependence on technology and skyrocketing AI use, that’s only going to increase. So how can we make The Cloud green?

To celebrate Earth Day - and counteract the doom and gloom this year - here are 10 good news stories that should give you hope for the future.

Some of the most streamed tracks in the world are sped-up fan-made remixes on TikTok, ‘diverting revenue away from rightsholders.’ But, asks One Nine Nine’s Andy Buchan, can labels/artists capitalise on these remixes?

One Nine Nine has launched The Sustainable Commodities Podcast, which charts the highs and lows of the sustainable commodities world.

Globally, we make enough food to feed more than 10 billion people, and yet we’re blighted by both obesity and starvation. However, there are ways the marketing community can help improve the situation, with food waste being one of the driving trends.

Aldi has just launched its range of paper wine bottles that are five times lighter than standard glass and made from 94% recycled paperboard. Is this the future, asks One Nine Nine’s Andy Buchan?

Public Relations (PR) is more than just getting your brand mentioned in the news; it's about creating compelling stories and narratives, it’s about building meaningful relationships, and it’s about shaping perceptions.

We’re pleased to say we’ve taken our podcast production to a new level in 2024 with a host of new top-of-the-line equipment and the launch of two brand-new podcasts!

Welcome to One Nine Nine's essential new Marketing podcast. Hosted by co-founders James and Barnaby, A Mugful of Marketing poses the essential questions, bringing you all the brews, news and views on marketing.

With the US landing back on the moon for the first time in 50 years, Space exploration is back in a big way. But with sustainability increasingly driving business conversations, can space travel ever be sustainable?

Beyoncé sprang not one but two surprises on us with her 60-second, $30 million advert. One Nine Nine’s Andy Buchan picks apart her incredible marketing strategy to see what lessons us mere mortals can take away… 

The world’s largest cruise ship - AKA the Human Lasagna - has just set sail, claiming to be the most sustainable ship yet. But is this just more greenwashing, asks One Nine Nine’s Andy Buchan?

Music marketing comes in all shapes and sizes, but the goal is to get your music out to a larger audience. That means promoting on social media, optimising your DSPs, chasing radio plays and targeting promos, scheduling digital and print ads and more

Consumers are alive to the perils of greenwashing - so as we move into 2024, how can companies keep consumers’ trust when it comes to sustainability marketing? 

The UK album charts from 2023 have been released - and they make for fascinating and, at first glance, worrying reading. 

From sold-out tours to Oscar-nominated films and from huge social media growth to chart-topping podcasts, 2023 has been a year full of highlights! Come with us as we go on a trip down memory lane and look back at some of this year’s greatest hits...

2023 was a big year for One Nine Nine as we celebrated new product launches, new clients, several sustainable pints and dozens of press features across key media platforms!

We’re delighted to announce that our edible oils client KTC has launched a brand new pro-palm oil brand called Planet Palm, a new range of certified sustainable, traceable and responsibly sourced palm oil products for bakery and food manafacturers.

Autumn is here! Days are getting shorter, and the air is getting colder. It’s time to bring some heat into your marketing by adding these key dates to your marketing calendar!

One Nine Nine has partnered with People, Planet, Pint for their alternative COP28 events in December. Hoppy days! 

Fresh from our double-appointment in July, we’ve added another member to the team with experienced journalist and editor Andy Buchan joining as our Head of Content. And yes, that’s his wordplay in the title, and we still hired him.

It's time for Autumn! While the leaves are starting to fall, make sure you don't fall behind on these important dates and add them to your marketing calendar!

Sustainability has emerged as a critical factor in marketing, with consumers now showing increasing concern about the environmental impact of their purchasing. But why is it so important to get your green claims right?

Have you ever wondered how to get your audience to trust your sustainability messaging? In today's world, sustainability has become more than just a buzzword – it has become a critical aspect of consumer consciousness.

Summer is finally here! Whilst enjoying the sun, make sure to factor these important key dates into your marketing calendar (and don’t forget to shout about your efforts on your social channels!).

By now we have all seen or heard of at least one business overpromising or over inflating sustainability efforts in their marketing – and getting caught out can have serious, long-term consequences!

Summer is finally here! Whilst enjoying the sun, make sure to factor these important key dates into your marketing calendar!

The agency expands! This month, we are excited to welcome two new team members, with new additions to our content and digital marketing teams.

Summer is just around the corner, so make sure to factor those all important key dates into your marketing calendar!

How does culture shape the way the marketing industry functions? What role does it play in successful businesses, and how does this influence the ways we need to communicate?

As we celebrate this milestone, we are incredibly proud about how far we’ve come as a business and what we’ve achieved – especially over the last year.

This March, stay one step ahead by factoring key dates into your marketing timeline.

We are delighted to announce that two of our team members will be speaking at the Visual Media Conference 2023, taking place in Leeds on April 4th.

What makes a good news story? How can marketing and PR professionals ensure that they are picked up by the press? Read on to discover some of our tips and tricks behind developing a newsworthy and successful story.

This February, stay up to date with key marketing dates by adding them to your business calendar.

As we begin the new year, it's important to organise your business calendar and start preparing for those all important key dates throughout 2023.

As we reach the end of 2022, we’re reflecting on the last twelve months as an agency. Our team has been hard at work behind the scenes here at One Nine Nine - and we’ve loved working with new and ongoing clients on a wide range of exciting projects!

The world of sustainability is incredibly complex, but as we attempt to lay the foundations for a greener future it’s important to continue asking difficult questions

Whether it’s showing expertise, demonstrating the value of services, or driving your industry forward – creating a white paper can be useful for organisations in every industry.

This week marks a year since COP26 – the flagship international climate conference that brought world leaders together to progress the goals outlined by the Paris Agreement and the UN Framework Convention on Climate Change.

As we approach the end of the year, it's important to continue incorporating key dates into your business calendar. Focussed content and events are a great way to generate new opportunities, and enable you to engage with your clients and customers.

Factoring key dates into your business calendar is essential when planning marketing activities.

At One Nine Nine, we have extensive experience supporting clients with their podcasts. Read on to discover why they are so beneficial, and how a selection of our clients have successfully integrated them into their work.

March marks our birthday month, and this year we’re turning three! As we look forwards to the future, we have plans to continue growing both our client base and our workforce – and we can’t wait to see what the future will bring.

We made the decision to become a Good Business Charter and Living Wage Employee accredited. We recognise how important it is to be held accountable and are delighted that these two organisations are holding us to such high standards.

Despite the stress of the last eighteen months, there have been a few positive outcomes. Working from home has forced many people to establish a healthy work/life balance, and technology has transformed the ways in which we interact with others

Good copywriting is key to the success of your business. When done correctly it effectively enhances a marketing strategy, targets a desired audience and extends the reach of your business.